How important is to handle data as any other business asset? Data governance includes the people, processes, and technology used to manage the data asset, aligned with a clear data strategy that is focused on establishing the conditions for data to support business. Becoming data-driven begins with establishing a strong data foundation, that will increase the quality and efficiency of corporate decision processes, positively affecting business operations, strategy, and performance. Bottom line, business success depends on the execution and implementation of those decisions, and they are only as good as the data that supports them. The true measure of success is the quality of the organization's decision processes; the organizations best able to make the best insight-driven decisions faster will gain the competitive edge.